Seasonal kvass

Frosty Pear and Summer-a limited series of kvass in the portfolio of the brand Lidsky kvas

“Frosty pear” is a fermented kvass using natural extracts of pear, almond and vanilla. Such kvass is perfect for a festive table, as well as for daily consumption.

We skillfully conveyed a cozy winter evening, snow fun, and delicious notes of a bouquet of pears, almonds and vanilla tickle the taste buds from just looking at the label.

Working on the “Letniy” our main task was to identify Lidsky kvas as the main thirst-quenching summer drink. In the design of the label, we used the main attributes of summer – vacation, nature, beach, nature, outdoor games. This makes the overall look and feel warm, sunny and bright, just like a real summer.

While working with label design, an important aspect was to maintain brand awareness and at the same time add a festive mood.