One of the favorite varieties of the famous brand Zhiguli Barkhatnoe was redesigned and became closer to the style of the entire line. DDH Branding Consultancy specialists refreshed the visual presentation, making it more recognizable and understandable for the target audience of the brand.
The previous design was ambiguous in comparison with the traditional brand style. DDH Branding Consultancy decided to return to the original design of the label with recognizable, well known logo and key-elements from Zhiguli basic line.
The general composition of the label has become more orderly and gives more visual information for the consumers. The color of the label has also changed, reflecting the specifics of the product itself – a dark beer with velvety foam.
According to the idea, the more traditional kind of Zhiguli Barkhatnoe should awaken the interest of the target audience and return it to the highest market positions.
