Uniben Foods, one of the leading food producing companies in Vietnam and Asia, have decided to enter a new market and introduce a new brand of “ice tea”, as this category is developing actively in Asia. For this purpose, Uniben Foods has invited us to develop the new brand’s strategy, positioning, brand identity and packaging design. The name had to be easy, understandable, short, yet powerful and communicate the characteristics of the brand. The unique USP of BONCHA Honey tea is the 100% pure honey supplement, that differentiates the product significantly from the competition. The presentation had to be colourful, contain a strong, highly visible logo and communicate the thirst-quenching characteristics of the product.

BONCHA is a FUSION of freshness and flavours, taste and design, cultures and experiences.

As a result, a combination of strategy, branding and packaging helped the brand to dominate the market already in the first year.