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Lida dark kvass – it’s fashionable and cool! Lidsky Kvass is the leader in the kvass category on the Belarusian market! Since 2018, dark kvass is presented in a new format – an aluminum can! The main goal of the launch was to rejuvenate the target audience, for which the format of banks is closer and more understandable. The agency has developed a circular can design that displays the main communication of the product from all sides – “Kvass Lidsky” can be drunk under any circumstances if you ride a bike or eat a burger – it will be convenient and tasty for you!

Client:

Lidskoe pivo

Task:

Design for a new type of packaging

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