World of Kindness

DDH Branding Consultancy developed corporate identity for a new charity project “World of Kindness”. The idea of the project is to help disabled kids enjoy life and travel.
In order to add liveliness and fun to the corporate style of the project and make it more social and easy-going, DDH Branding Consultancy has chosen a colorful child-like drawing style and handwritten typo. The brand icon, elephant and stretched hands, symbolizes strength, kindness, socialness, friendliness and care. It also incorporates the idea of help, support and aspiration. The combination of the symbols is one of those phsycological tricks that make your imagination work. The “striping” helps realize that life is full of light, emotions and different colors.