Passing the traditions of the production of the favorite drink from generation to generation, “First Brewery” recreated a unique recipe for beer from 1858 – the “Bohemian” variety. DDH developed the design of the brand for the first time in 2015, when “1858 Bohemian” was just entering the market. In 2019, the task was to modernize the identity, but at the same time maintain awareness. The agency has revised the form of elements according to the latest trends, without going beyond the visual brand communication.