FAHRENHEIT – your ticket to a world of extraordinary hydration and a healthy lifestyle.
We have created a new brand for health-conscious individuals living a busy urban life. The brand has two lines – Alkaline and Vitamin Waters. We went the extra mile to visually present the water’s healthy benefits perfectly. We have implemented a plus “+” sign to ensure differentiation from other water and highlight the producer’s credibility. Alkaline Water packaging design ensures that the consumer directly sees the pH value content of 9.5.
As for Vitamin Water, we tried to make the design accessible and more for everyday use, with an emotional approach and showcasing the vitamin content.
Moreover, we developed the brand’s packaging design and strategic positioning with visual communication materials (such as presentation, brandbook, website). Hence, FAHRENHEIT is not about function – it’s more about indulgence. It’s your choice of a luxury hydration experience.