Given the task to create a new brand and packaging design for our client IDELIA, we embarked on a journey to craft the perfect ketchup packaging. With two distinct variants—one tailored for meat (infused with spices) and the other classic ketchup for everyday use—we aimed to capture the essence of both flavours and showcase their ideal food pairings.

Our mission was clear: to sculpt a brand that not only catches the eye but also speaks volumes in a market brimming with varying taste preferences.

On the meat ketchup, you can see the juicy meat with some greens, while on the original one, fries are featured, highlighting the perfect pairing. Notably, the tomato, situated prominently on the packaging, strikes to convey the superior quality of the product.

IDELIA goes beyond being merely another product on the shelf—it stands as a culinary focal point, committed to transforming ordinary meals into gourmet experiences. What will you choose tonight?